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Managing customer data in Shopify is crucial — especially if you want to send out specific marketing or run ads only to people who bought a certain product. Maybe you want to follow up with folks who grabbed those Black Doc Martens from your shop. If you’re wondering how to build a segment for that,…

Customer segments in Shopify allow you to group shoppers with similar characteristics, making it easier to target them with specific marketing strategies. For instance, you might want to create a segment for VIP customers who spend at least $300 with you. This way, you can send them personalized emails or build a Facebook custom audience…