How do two unlike alternatives stack up against each other when it comes to building the most profitable audiences for Shopify.
| Syncmatic | Tripple Whale | |
| Easy of Setup | + | – |
| Customisable Audiences | Yes | No |
| Number of pre-made Audiences | 10 | 6 |
| Price per month | $10 | Hundreds |
Tripple Whale probably needs no introduction and is a capable tool for ecommerce marketers. It however has grown bulky and nevertheless is very pricy with subscriptions in the hundereds of dollars per month.
Syncmatic on the other hand, is quite affordable with a $10 per month subscription fee. Before going into the details, let’s answer the question of why we would compare Syncmatic and Tripple Whale at all.
Despite Syncmatic not having features like attribution which Tripple Whale is probably best know for, they overlap regarding audiences or customer segments.
Unlike for Syncmatic, which at it’s core provides strong capabilities of creating the most profitable Shopify Audiences, or customer segments, for Tripple Whale it is a relatively new feature.
Customer Segmentation: Building profitable Shopify Audiences
Tripple Whale started to introduce the capability to create audiences for retargeting quite recently, and does only in the most basic way.
The user is able to select from a couple of prebuilt audiences using a one-size-fits all approach:
- Loyal = Customers who buy the most often from your store.
- Core = Highly engaged customers who have bought most recently, the most often, and have generated the most revenue.
- Newbies = First-time buyers on your site.
- Whales = Customers who have generated the most revenue for your store.
- Promising = Customers who return often, but do not spend a lot.
- Lost = Customers who have made one purchase but have not been known to return.
Also, we have to give them credit for sneaking it their brand into the naming, we feel that this is a rather limited approach since there is no way in tailoring these audience for a specific store.
Syncmatic on the other hand gives you a library of more than 10 pre built custom audiences, and this is only a start.
You can take these audience and tailor them to your needs using Shopify’s built in customer segment editor as shown in this video.
This also addresses another drawback in their approach: We have no transparency how the audiences are being defined, sine we can’t control them. Although they say the use RFM segmentation, which is an industry standard, we don’t really have any means of verifying this.
Syncmatic on the other hand, through it’s approach of leveraging Shopify’s built in editor, gives us full insights and control over what’s going on.
Another pain point that often mentioned about Tripple Whale is ease (or lack thereof) of setup. I actually heard stories of their customers that want to stick with it “because it was so hard to set up, we just don’t want to go through the pain again”.
Syncmatic on the other hand, can be set up from scratch is less than three minutes!
Finally, there is the price tag. Tripple Whale is one of the most expensive solutions out there, and if you want to use it to create audiences, we believe the money would be better spent to put into actual ads, rather into their tool.
Still not convinced?
Just start our free trial of Syncmatic or reach out for a call.
Leave a Reply